Meta finally caved to EU demands to get consent for personalized ads
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A victory for privacy rights in the EU, but sadly not a victory for privacy rights globally.
This needs to be done everywhere. I have no fucks to give how this might impact Facebook's bottom line. As far as I'm concerned, that's a service that should have died out ten years ago.
This needs to be done everywhere. I have no fucks to give how this might impact Facebook's bottom line. As far as I'm concerned, that's a service that should have died out ten years ago.
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Will this apply to the UK? I'm unclear what's changed or will change with regards to GDPR now that it's left the EU.
Based on e.g. the CE certification for products not going away, I wonder if it'll end up being unchanged
Based on e.g. the CE certification for products not going away, I wonder if it'll end up being unchanged
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From their blog: https://about.fb.com/news/2023/01/how-meta-uses-legal-bases-for-processing-ads-in-the-eu/Will this apply to the UK? I'm unclear what's changed or will change with regards to GDPR now that it's left the EU.
Based on e.g. the CE certification for products not going away, I wonder if it'll end up being unchanged
"We are announcing our intention to change the legal basis that we use to process certain data for behavioural advertising for people in the EU, EEA and Switzerland from ‘Legitimate Interests’ to ‘Consent’."
The UK is not part of the EU, nor of the EEA, seems to me the answer is no.
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If it's bad for meta, it's good for humanity. Except for a nuclear strike on the headquarters, I guess. It'd depend on the weapon yield for that.
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Every company I worked for from the introduction of the GDPR up until it went into effect were all scrambling to obtain consent from existing customers and changed to an opt in model. There was absolutely no doubt that that’s what had to be done to comply with the new rules.
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Jaguar: For men who want to get handjobs from women they've only just met.
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It likely will be but it won't be automatic. Technically when the UK left the EU, the EU GDPR & regulation of it does not apply to the UK however it was transferred into UK law and now called UK GDPR with the regulation being exactly the same and regulated by the ICO.Will this apply to the UK? I'm unclear what's changed or will change with regards to GDPR now that it's left the EU.
Based on e.g. the CE certification for products not going away, I wonder if it'll end up being unchanged
As Meta has caved in to the EU demands, they will likely cave in the UK as well.
Although it more of a question of when, as it will be a separate discussion with UK regulators and involve separate challenges and I bet that Meta will drag it out as long as it can with the ICO & courts in the UK, even if the same decision is made,
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Is CE marking not going away? I thought it was as everybody is adding this "UKCA" marking on stuff like electronics. Or is it the same rules with a new logo?Will this apply to the UK? I'm unclear what's changed or will change with regards to GDPR now that it's left the EU.
Based on e.g. the CE certification for products not going away, I wonder if it'll end up being unchanged
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There are two reasons this is not a straight comparison, although what you say is strictly true.
1. The in-country regulator has to interpret legislation, so even when it's one set of primary legislation, countries may diverge. In Europe that's usually dealt with by agreeing that one country will hold the talking stick on behalf of the 27. Obviously that doesn't apply to the UK now so the ICO has more of a free hand in interpreting UK GDPR and does not have to go with European precedents. As one immediate and very relevant example, Meta's new property Threads launched in the UK and did not launch in Europe, so clearly there is some difference in how the UK regulator is interpreting the legislation.
2. Europe has the Digital Services Act coming which includes adjacent and even overlapping regulation. The UK does not. The UK also has a general election coming up next year and an incumbent party who are incredibly thirsty for libertarian / contrarian / dudebro / freeze peach bullshit.
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It's the latest climbdown, as of yesterday. https://www.theguardian.com/politics/2023/aug/01/uk-eu-safety-mark-brexit-climbdown
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Tell me you don't know anything about the GDPR without telling me you don't know anything about the GDPR.
No. Invasive tracking for the purpose of selling ads is wrong. Advertising itself is just telling people that things exist and are available.
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I quite liked NOYB, BTW. They made it really easy to post a GDPR request to Meta even before the Norway ruling, which apparently worked well enough for me:
Not that I still totally believe Meta, but it was pretty nice to be able to send a privacy request they pretty much instantly responded to, knowing quite well they were in the wrong, just by using some public privacy service like NOYB and their generic letter...
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If I change my location in Facebook to say EU, will I be able to opt out?
Or will I need to prove I actually live there?
Or will I need to prove I actually live there?
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Metabook says that the new regulation will be a "significant hurdle" and take ,3 months to implement. You fuckers have had years to get such a change designed and tested; instead you fought it tooth and nail in court.
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Will this apply to all companies that show personalized ads by default?
Meta isn’t the only one doing this. It’d be nice if this is a blanket requirement for all companies.
Meta isn’t the only one doing this. It’d be nice if this is a blanket requirement for all companies.
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It already does, Meta’s just been loudly claiming up to this point that it has so many lawyers that it doesn’t need to follow the law.
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The GDPR has always required consent for the very simple reason that it's the subject's data. This blatant lie (sorry, "argument") should have been dealt with years ago.
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I swear that I have never, not once in all my time on the Internet (or the AOL-ish bits before it), have I ever intentionally clicked on targeted advertising. Never. You'd think that their algorithm would gt the hint already; I don't want to buy your stuff!
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The government have indefinitely shelved the plan to replace the CE mark with the UKCA mark. Good thing too since it would have caused chaos for importers of low volume critical spare parts.
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SubWoofer2
Ars Scholae Palatinae
This. Absolutely this. Facebook has not a leg to stand on and never did have. All they have is the peace of mind from being too big to fail in the USA and a belief that spillover from that status would bend or break the EU regulators.
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Gonna sound sarcastic, is not:
Meta will have no problems as long as they can explain exactly how the user benefits from targeting. Like, exactly how. Switch away from "to improve your online experience" into meaningful, clear language that describes a real benefit and probably a lot of people would opt in.
I mean, hell, look at the large number of people who agree to send crash telemetry to Apple, Microsoft, or Google, and the only promised benefit there is that maybe a phone app crashes a little bit less. Meta can definitely do better than "your angry bird will fly more reliably" if they try, and without even having to lie.
Meta will have no problems as long as they can explain exactly how the user benefits from targeting. Like, exactly how. Switch away from "to improve your online experience" into meaningful, clear language that describes a real benefit and probably a lot of people would opt in.
I mean, hell, look at the large number of people who agree to send crash telemetry to Apple, Microsoft, or Google, and the only promised benefit there is that maybe a phone app crashes a little bit less. Meta can definitely do better than "your angry bird will fly more reliably" if they try, and without even having to lie.
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A new car in many cases does make a person more attractive as a potential partner, says the research. Usually that includes sex, so...
Does driving a nice car make you more attractive? – YourProfoundInfo
yourprofoundinfo.com
Edit - went and found a link. There are a lot of them.
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So if I use an egress in Canada and change my home to the EU...Meta/FB/Instagram might be vaguely useful again?
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Thanks! Good news for me (and UK importers ofc), although it would have been nice if this was done BEFORE me and my collegues spent the effort to replace markings on our products.... Label changes are complicated, and boring as hell...
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